English French German Italian Japanese Korean Spanish

Public Awareness Campaigns

We use public awareness campaigns to educate and give an overview of issues concerning alcohol, focusing on underage drinking, tobacco and other drugs. The campaigns used are evidence based, meaning that they have been shown to have success in getting their message across. We utilize campaigns from National and State organizations with their permission to adjust it to our specific community. If you would like to use any of these campaigns or the materials, please contact GUIDE for permission of usage.

Our campaigns focus mainly on decreasing social and commercial access of alcohol, tobacco and other drugs. We also involve youth in the planning, development, implementation and evaluation of campaigns and materials used. Peer to peer activities have been shown to make the greatest impact on changing actual behaviors.

Save Brains Campaign – Go to SaveBrains.org to learn more about the adolescent brain, its maturation process and the negative and irreversible damage alcohol causes. The website is in English and Spanish. GUIDE uses numerous materials to educate and make parents aware of the risks of alcohol consumption by anyone under the age of 21.

Red Ribbon Week Campaign - This is a national campaign that brings awareness to the efforts to prevent substance abuse and live a drug-free lifestyle. The campaign takes place mainly in Georgia schools. The Red Ribbon Campaign was first created to remember a fallen U.S. Drug Enforcement Administration (DEA) agent Enrique ‘Kiki’ Camarena.

Safe and Sober Prom Campaign – This campaign targets Gwinnett County High School students during the prom season. Youth action teams and schools partner to share information and alternative activities to promote safe and sober prom celebrations and prevent alcohol deaths/injuries due to heavy drinking.

Sticker Shock Campaign – This public awareness campaign aims to prevent underage drinking by collaborating with alcohol vendors and asking them to allow volunteers to place warning “stickers” on multi-packs of beer, wine coolers and other alcohol products. The stickers also serve as a reminder to employees to check ID for alcohol purchases. The sticker says, “Under 21 NO Alcohol. It’s the LAW! Save Brains.org”

100% Tobacco Free Schools – The GUIDE Youth Advisory Board Why Smoke? Campaign gathered statistical information about the impact of not only smoking but the exposure to second hand smoke. This information was presented to the Board of Education by the youth who then asked for their support for creating 100% Tobacco Free Schools. This was passed in 2008 and now Gwinnett County is one of the first counties to restrict smoking on school grounds in the Metro Area. This is a great example of youth engagement, leadership and impact in everyday lives of our community. GUIDE continues to distribute materials to make parents aware of this policy. GUIDE also provided signs at all schools to heighten the awareness of this policy.

Inspired to Make Healthy Choices - This is a positive media campaign promoting healthy and safe choices. Monthly newsletters are distributed to Gwinnett County Parks & Recreation Community Centers, Senior Centers, City of Duluth, Girl Scouts, YMCAs and many other partners in the community. Also, banners with positive messages are provided for Gwinnett County Parks & Recreation gyms and many Gwinnett County Public Schools.

Tobacco Free Babies - The Tobacco Free Babies Campaign explains the importance of reducing pre-natal and infant/child exposure to secondhand smoke.

Rx Drug Take Back and The American Medicine Chest Campaign - Prescription drug use and abuse is on the rise. Many people mistakenly believe that prescription drugs are safer to misuse than other illegal drugs, simply because they are prescribed by a doctor. It is important that parents educate their children about the dangers inherent in misusing prescription drugs.

  • National programs like “Rx Drug Take Back” in September and “The American Medicine Chest Campaign” (AMCC) in November focus on the education component while allowing people to also dispose of their unwanted, unused and expired prescription drugs. Each program has specific locations where community members may drop off their drugs and be assured that they are not going to be in their homes, available for others to use or abuse. Check out their websites for more details.
  • The 2009 National Survey on Drug Use and Health (NSDUH) reports an estimated 21.8 million Americans (8.7%) aged 12 or older were current (past month) users of illicit drugs in 2009; an increase of 9 percent from 20.1 million in 2008 (8.0%). Particularly troubling are increases in the non-medical use of prescription drugs. For people 12 and older, the 2009 estimate of 5.3 million current non-medical users is up 20% from the 2002 estimate of 4.4 million. Additionally, non-medical users of prescription drugs outnumber new users in any other class of drugs. Of the 2.6 million new users in 2009, 2.2 million were non-medical users of prescription pain relievers.